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Huawei targets new versions of smartwatch at women

Published 05/01/2016

The Consumer Electronics Show is taking place in Las Vegas (AP)
The Consumer Electronics Show is taking place in Las Vegas (AP)

Huawei has unveiled two new versions of its smartwatch that are aimed at women.

The Huawei Watch was launched last year, but the Chinese company used a press conference ahead of the Consumer Electronics Show (CES) to unveil Jewel and Elegant versions of the wearable.

The Jewel comes with Swarovski crystals on the watch face, and both have rose gold finishes.

Smartwatches are increasingly being marketed as fashion items as much as pieces of technology, and Huawei says these new versions "truly embody the space where fashion meets technology".

The new versions of the Watch have bespoke watch faces, but the technical features remain the same.

Huawei remains a disruptor in the technology industry, with the Chinese firm having only come to prominence outside its homeland in the last two years. However, in a business summary at the start of its event, the company said it had the third largest market share in smartphones, behind only Samsung and Apple.

One of the firm's flagship phones, the Mate, was also updated during the event as the Mate 8 was announced.

The new device has a 6in screen and fast-charging capabilities that mean it will last a full day after just 30 minutes of plug-in time, Huawei claims, adding that with normal use the Mate 8 will also last for more than two days on a single charge.

The firm also said that an overhaul of the processors inside the Mate mean that GPU performance was up 125%, vastly improving graphics and gaming performance. The UK was not listed as a launch country for the device, which will become one of the first not in the high-end premium price range to include a fingerprint scanner.

Completing a clean sweep of product launches, the Chinese firm also announced a tablet, the MediaPad M2, which has been given enhanced speakers built by audio firm Harman/Kardon.

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