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Idowu 'honoured' by 2012 cartoon

World triple-jump champion Phillips Idowu has said he loved being turned in to a children's cartoon for the London 2012 Olympics but added: "I am really not that vain."

The 32-year-old is among a host of British London 2012 hopefuls who feature alongside mascots Wenlock and Mandeville in a new education cartoon.

The unmistakable figure of Idowu bounding in to the pit, complete with trademark brightly-coloured hair, is captured in the cartoon, written by children's author Michael Morpurgo.

His signature head and wristbands plus his ear and face piercings have been included. Idowu even has time to flash a beaming smile and a thumbs-up before he lands in the four-minute film.

"I keep looking at myself and I am really not that vain," said Idowu, who is determined to trade up from the silver medal he won at the Beijing Olympics.

"I think the model and the animation are really, really cool. You have captured me perfectly. It is a great piece and I feel honoured to be part of it.

"There are lots of things within the cartoon that kids will get a real sense of what the Olympics is about."

Wenlock, the Olympic mascot, and Mandeville, the Paralympic mascot, also meet diver Tom Daley, cyclist Shanaze Reid, wheelchair rugby player Mandip Sehmi and double Paralympic swimming champion Ellie Simmonds during the film, called Adventures On A Rainbow.

It got its first public screening as London 2012 opened a new shop in Heathrow Terminal Five on Tuesday.

The full London 2012 mascots film can be seen online at www.london2012.com/mascots.

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