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ITV avoids rap over its This Morning sex toy feature

By Robert Dex

Published 21/04/2015

Phillip Schofield and Christine Bleakley
Phillip Schofield and Christine Bleakley

ITV's This Morning will not be punished for running a feature on 'bondage for beginners' despite more than 100 complaints about the coverage which included reviews of a range of sex toys.

The Fifty Shades Of Grey-inspired segment featured presenters Phillip Schofield and Northern Irish broadcaster Christine Bleakley talk through a range of sex toys with 'sexpert' Annabelle Knight.

Communications watchdog Ofcom said it would not take action after it concluded the pre-watershed report, which attracted 120 complaints, did not "break broadcasting rules".

An Ofcom spokesman said: "The material was scheduled at a time when children were at school and clear warnings were also given to protect any children who were not at school. The feature itself was also appropriately limited in terms of detail."

The feature included three viewers reviewing products including a leash and collar and a bodywand and - in one scene - host Phillip Schofield trying on a nipple clamp.

Speaking before the announcement, Schofield said that people complained to Ofcom over "any minor outrage".

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