Jimmy Choo boss becomes ambassador
Handbag designer Anya Hindmarch and Tamara Mellon, the president of Jimmy Choo shoes, are to bring a touch of fashion glamour to the UK's trade drive after being appointed business ambassadors by David Cameron.
The announcement came as Mr Cameron arrived in Beijing for his first visit to China as Prime Minister.
Mr Cameron extended to 32 the roster of ambassadors first created by his predecessor Gordon Brown, adding not only Ms Hindmarch and Ms Mellon but also David Reid of Tesco, Brent Hoberman of lastminute.com and Nick Fry of Mercedes.
The unpaid ambassadors will 'bang the drum' for Britain with their worldwide business and academic contacts and will assist UK businesses to recognise and exploit business opportunities overseas.
Aides said the aim was to ensure that the full range and diversity of British talent is represented in the network, which is expanded from 25 under the Labour administration.
Mr Cameron said: "I am delighted that some of the most experienced and successful people from business and our universities are working with us.
"Their knowledge, skill and dedication to British business will play a key role in opening markets, increasing trade and encouraging investment.
"To secure sustainable growth and to create jobs and future prosperity it is of critical importance that we do everything we can to demonstrate that the British economy is open for business. That is why we have placed international trade at the heart of our foreign policy, and why I am determined to pursue with zeal every opportunity to further British business success.
"Our business ambassadors will be at the forefront of this; there can be no better champion for British business than them.
Other new appointees were: Sir Anthony Bamford of JCB; Malcolm Brinded of Royal Dutch Shell; Richard Lambert of the CBI; former Conservative chairman Chris Patten, the Chancellor of Oxford University; Alan Parker of Brunswick; former Lord Mayor of London and chair of the London/Chair China British Business Council David Brewer; Lord Charles Powell; Bob Wigley of Yell; Baroness Sarah Hogg of the Financial Reporting Council; Hermann Hauser of Amadeus Capital Partners; and Caroline Plumb of Freshminds.