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Kellogg’s to reduce sugar level in cereals

By Josie Clarke

Campaigners have reacted with “caution” to a Kellogg's announcement that it is reducing the sugar content in a range of its breakfast cereals by 15%.

The drop will be introduced next year to the four Coco Pops products currently on the market, lowering the current level to 29.75%.

The new level will still be almost double the maximum amount recommended by the Food Standards Agency (FSA) of 15%.

Kellogg's UK managing director Greg Peterson said: “We have listened to mums.

“They want a balance: lower sugar cereals which children will still eat.”

Kellogg's is the latest company to reduce levels of salt and sugar in products in line with FSA recommendations.

But campaigners said that Kellogg's should have cut more sugar and should have acted faster.

National Obesity Forum spokesman Tam Fry said: “15% is better than nothing but we have been waiting for much more.”

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