Kelly Brook’s naked ad 'a deadly distraction'
Safety campaigners have criticised a billboard campaign featuring model Kelly Brook as a ‘deadly distraction'.
The new adverts, which show the brunette in nothing but a pair of Reebok trainers, have been launched this week, at busy junctions across the UK.
But driving safety experts at the Institute of Advanced Motorists (IAM) have slammed the 40-foot billboards, claiming Kelly's ‘killer curves' are certain to cause serious or possibly even fatal accidents as male drivers crane their necks for a close look.
Peter Rodger, head of driving standards at IAM, said: “Some of these ads will be more distracting than others, and some will be placed where the effect is particularly significant.
“They all add to the clutter pulling your visual attention away from the road and adding to the information you need to process as you drive along.”