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Lingerie tycoon Michelle Mone's ex-husband sets up rival underwear firm with woman at centre of couple's split


Michelle Mone
Michelle Mone
Ultimo boss Michelle Mone in her first lingerie photo shoot
Ultimo boss Michelle Mone appears in her first lingerie photo shoot
Michelle Mone appears in her first lingerie photo shoot
Michelle Mone

Ex-husband of Michelle Mone, the lingerie tycoon, has set up a rival underwear firm in partnership with the woman at the centre of the couple’s split.

Ms Mone, 42, creator of the Ultimo push-up bra, and husband Michael, 45, divorced in January, after Michelle accused him of having an affair with Samantha Bunn, a designer at the company.


Ms Bunn, 32, was fired by Michelle, over her relationship with Michael but she received a £10,000 pay off last year after threatening to launch a case for unfair dismissal.


Now Michael has set up a lingerie firm, Pendulum Apparel and hired Ms Bunn as his senior designer.


Michael Mone confirmed that his website will sell “lingerie and swimwear” from a registered HQ in Dumbreck, Glasgow.


According to The Sun, a source said: “This is a slap in the face for Michelle. Michael is really experienced and Samantha is one of the hottest designers. It seems like a dream combination.”


According to public accounts, Mr Mone owned just under 48 per cent of the £50 million-valued Ultimo’s company shares - one more than his wife.


Michelle Mone wrestled back control of the company in February when she agreed to buy her former husband’s share in the firm for £24 million.


Before the split, the businesswoman reportedly hired a private investigator to photograph her husband with Ms Bunn.


Mr Mone denied cheating, saying: “Prior to our split, there was no relationship. If anyone is saying that is the reason for the split, that is untrue.”

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