The mother of Madeleine McCann is launching a UK-wide campaign to find missing people. A network of billboards will publicise the cases of individuals whose whereabouts are no longer known.
The campaign will see appeals in major UK cities running across rail and underground networks, on high streets and in shopping centres.
Kate McCann, a new ambassador for the charity Missing People, said: “When your child goes missing you want the whole world to stop and join the search.
“More than 250,000 people are reported missing each year in the UK. Thankfully, campaigns like this can play a vital part in the search. In May, two youngsters featured in the charity's ‘Big Tweet for Missing Children' were found safely.”
Madeleine disappeared from her family's holiday apartment in a Portuguese holiday resort in May 2007. The McCanns believe she could still be alive.