More Britons take holidays in UK
Published 29/12/2011 | 10:52
Britons booked an increasing number of holidays in their own country in 2011, it has been revealed.
Spain and Turkey also gained more UK visitors as tourists turned away from some North African countries, a survey by travel company Expedia.co.uk found.
British travellers made 7% more bookings for trips in the UK than in 2010. The most popular spot for travellers was southern England, followed by London.
The survey of booking patterns also showed that hotel bookings for the Greek islands, Madeira and the Algarve, as well as Kenya and European destinations such as Sofia in Bulgaria and Tallinn in Estonia, had growth of 25% this year.
Expedia also reported that Britons had been adaptable in their travel plans to accommodate world events.
For example, UK travellers had altered their Thailand itineraries to avoid the severe flooding there this autumn.
Also, British bookings to Japan had picked up again following the devastating earthquake there in March.
Expedia forecast that British destinations would again prove popular in 2012, with London hosting the Olympics and the attraction of the Queen's Diamond Jubilee celebrations.
Expedia UK and Ireland managing director Andy Washington said: "2011 has highlighted the mixed approach to holidaying taken by Brits in troubled times. As some are drawn to holidaying at home, others simply look for alternative destinations - with Spain and Turkey particularly growing in popularity during the Arab Spring.
"The other notable trend was deal hunting - with savvy travellers taking advantage of the great deals to be had in destinations like Egypt and Japan as they start to recover. Yet what's absolutely clear is our determination to keep our holidays."