Net closes on sharing football goal clips
Football bosses are launching a crackdown on unofficial clips of action posted on social media.
The Premier League said using Vines and Gifs to capture goals and other moments is a breach of copyright.
During the World Cup, thousands of short videos were posted on sites such as Twitter within minutes of the ball hitting the back of the net.
Now English football's top flight is urging fans not to share the content. Dan Johnson, director of communications at the Premier League, said: "You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law.
"It's a breach of copyright and we would discourage fans from doing it. We're developing technologies like Gif crawlers, Vine crawlers, working with Twitter, to look to curtail this kind of activity."
Hundreds of thousands of users follow some football Vine accounts on Twitter. Vine, which is run by Twitter, allows users to capture and share videos that are a few seconds long.