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Northern Irish mums 'most generous in the UK' for Christmas gifts

By Staff Reporter

Published 14/11/2016

Northern Ireland is home to the most generous mums in the UK, who spend an average of £283 on each child at Christmas, new research has found
Northern Ireland is home to the most generous mums in the UK, who spend an average of £283 on each child at Christmas, new research has found

Northern Ireland is home to the most generous mums in the UK, who spend an average of £283 on each child at Christmas, new research has found.

On average, mothers in the UK spend 21 hours and 41 minutes on Christmas present shopping for their immediate family, with 4 hours 30 minutes dedicated to each child, with parents in Cardiff found to spend the most time shopping - a huge 28 hours and 41 minutes spent choosing gifts. In Belfast the equivalent figure was 19 hours 54 minutes.

The research into UK-wide Christmas shopping habits and experiences, conducted by personalised photo printing company CEWE Photoworld, unveiled the findings.

Efficient mothers in Edinburgh spend the least time gift shopping, at 18 hours and 30 minutes, meaning they save over three hours of time which can be spent ticking off other festive tasks.

Meanwhile the research also found that 48% of children's presents are bought online, whereas three quarters (76%) of grandparents' gifts are purchased on the high street, suggesting Christmas staples like socks and slippers still win out over more personalised gifts for elderly family members.

For time-poor mums, when it comes to shopping the biggest gripe is the amount of time wasted when heading to the high street.

On average, British shoppers lose 39 minutes per high street Christmas shopping trip on irritants such as queuing for parking spaces, lining up for the tills and pushing through crowds. Shoppers in Sheffield suffer the most, with up to 50 minutes being wasted each shopping trip.

Lucky shoppers in Newcastle however, fare the best, with queuing and crushes to a minimum at just 27 minutes.

Psychologist Dr Becky Spelman said: "At a time when every high street seems to be filled with identical chain stores, gifts that are personalised and that little bit special are more popular than ever. This is not so much a return to olden times as a modern reinvention of the age-old idea that when we spend personal time creating a gift, it is more meaningful to both the giver and the receiver.

"Of course, it would be lovely if we all had time to make hand-made gifts, but the reality is that most of us are too busy battling the rat-race."

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