NSPCC begins sex abuse campaign
The NSPCC has launched a new campaign to help parents protect their children from sexual abuse.
The "underwear rule" campaign will feature on radio stations across the UK, encouraging parents to discuss how their children can lower the risk of being victims of offending.
The Talk PANTS guide aims to teach - Privates are private; Always remember your body belongs to you; No means no; Talk about secrets that upset you; and Speak up, someone can help.
It comes as a new YouGov poll shows half the parents of 5-17-year-olds who took part in the survey have never spoken to their sons or daughters about the issue.
The six-week advertising campaign is being supported by Netmums, and complements the organisation's ChildLine Schools Service which is visiting every primary school in the UK advising children on how to stay safe from all forms of abuse.
Peter Wanless, NSPCC chief executive, said: "Parents have told us they lack confidence in approaching this difficult but important issue. We've worked with parent groups to devise a simple, age appropriate way of making sure children speak up if something happens. It's a quick conversation but could make a big difference."