Belfast Telegraph

Sunday 30 August 2015

Olympics tickets priced from £20

Published 15/10/2010

Lord Coe speaks at the announcement of ticket prices for the London 2012 Olympics
Lord Coe speaks at the announcement of ticket prices for the London 2012 Olympics
The highest-priced ticket for the 2012 Olympics opening ceremony is unveiled during a media conference
Athletes Mark Foster and Tessa Sanderson join pupils from Cumberland School for the announcement of Olympics ticket prices

Tickets for the London 2012 Olympics will start at £20 and go up to £725 for the showpiece 100m athletics final, organisers have announced.

The highest priced ticket for any event will be the £2,012 that organisers are confident some spectators will pay out for the opening ceremony at the Olympic Stadium.

The lowest price for the same event will come in at £20.12 but seats priced at £1,600, £995 and £150 will also be available.

The closing ceremony will command a highest price of £1,500 going down to £20.12, with £995, £655 and £150 also on sale.

London 2012 chairman Lord Coe described the policy behind the wide-ranging pricing structure as an effort to make the tickets "affordable and accessible to as many people as possible".

The organisers, who need to get 25% of revenue from ticket sales, said that by charging a high fee for the key contests and ceremonies they can afford to supply much cheaper tickets for the same events.

The number of tickets for the 26 Olympic sports has increased from 8 million to 8.8 million, London 2012 also confirmed. About 75% of this total will be available to the public, and will go on sale in March.

The prices of two million tickets for the Paralympics will be announced at a later date.

More capacity has been found by the London 2012 organisers as they start to plot in detail the exact positions needed by broadcasters and the equipment needed to run an event or ceremony.

The aim is to have full stadia, to make millions of tickets affordable and accessible over a wide range of prices and to get young people involved, according to Lord Coe.

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