Paralympics ticket system revealed
Published 26/08/2011 | 00:12
Tickets for the Paralympics will go on sale using the same system which triggered complaints over Olympic ticket sales, London 2012 chief executive Paul Deighton has said.
Lessons have been learned from the huge disappointment of the oversubscribed Olympic ticket sale but the tried-and-tested application system is the fairest way to share out more than 1.5 million Paralympic tickets, Mr Deighton insisted.
He said: "We have got no doubt at all. I think that all the disappointment with Olympic tickets was totally a function of the huge demand relative to the application availability and so many people did not get a ticket."
He continued: "I think that everybody accepts that the ballot was a fair way to do it. A first-come first-served system would not be able to support the amount of demand that it had."
Applications open for three weeks from 9am on September 9 to 6pm on September 26, with prices starting at £10 for adults and £5 for anyone who is 16 or under and 60 or over on August 29 2012, when the Games begin. Around 4,200 athletes will compete in 20 Paralympic sports.
Oversubscribed Paralympic events will be decided by a ballot. Successful buyers will only be informed after all applications are processed and payment has been taken.
A second phase of Paralympic tickets will go on sale "probably pretty shortly after that", according to Mr Deighton.
Almost two thirds of the 1.9 million people who applied in the six-week first round of Olympic sales ended up empty-handed. A total of 1.2 million people ended up with nothing, with only 700,000 - 36% - being successful.
London 2012 wants to raise between £20 million and £50 million from Paralympic tickets as part of its overall £500 million revenue target from all Olympic and Paralympic ticket sales.
Mr Deighton said: "We are confident we can drop into that zone. It is a great event and the scale of it is really extraordinary. It will be the second biggest multi-event after the Olympics."