Rap star Tinie Tempah joins campaign against bullying
Rap star Tinie Tempah has told how he witnessed a classmate being picked on at school - as he is revealed as the new face of an anti-bullying campaign.
The award-winning musician has joined forces with Cartoon Network and ChildLine to front a new drive to encourage children to stand up to bullies.
The campaign, launched for anti-bullying week, comes as ChildLine revealed it had received more than 40,000 calls from youngsters worried about bullying in the past year.
Tinie (26), who was brought up in Plumstead, London, said: "This is a very real issue that affects kids of all ages.
"I saw it happening when I was at school and by being there for the kid who was being picked on, I helped him see that he wasn't alone. Even if I only helped in some small way, I'm glad I did it.
"It's so important that kids understand that bullying is never acceptable."
The rapper has filmed a number of clips in which he talks about the importance of stamping out bullying, which will be aired on the Cartoon Network all this week.