Ratings record for I'm A Celebrity
I'm A Celebrity ... proved to be an instant ratings hit by landing its biggest ever opening night, figures show.
The show helped ITV1 to its highest Sunday night audience this year when it launched, estimates reveal.
The blockbuster evening also saw The X Factor pull in one of its biggest ever audiences. Viewing peaked at 17.7 million during the show, which saw Aiden Grimshaw axed - a feat bettered only once before when 19.1 million tuned in during last year's final.
I'm A Celebrity ... Get Me Out Of Here! had a peak audience of 12.5 million viewers for the start of its tenth series - up a huge 1.8 million on last year's opener. The show had an average of 11.2 million, which is also a new record for the opening show.
And The X Factor - which featured performances from Take That, Westlife and JLS - had an average 14.5 million viewers.
The two shows together helped ITV1 achieve its best Sunday night ratings of the year with a peak time average of 11.3 million viewers between 7pm and 10.30pm.
It comes on the back of Saturday's edition of The X Factor which had 13.5 million viewers, which ITV claimed was its highest ever average audience for a Saturday edition of the show.