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Ribena is rapped for health claims

By Josie Clarke

Some claims about the health benefits of Ribena Plus have been banned after the regulator found the brand exaggerated the effects of vitamins in the drink.

A page on the Ribena website promoting the Ribena Plus range said vitamin A "helps keep your vision in tip-top condition" and is "important for... immunity too", and vitamin C "helps immunity" and is an antioxidant.

A visitor to the website challenged whether the statements were authorised on the EU Register of Nutrition and Health Claims.

GlaxoSmithKline acknowledged that some claims had been reworded to keep the language understandable and "more consumer-friendly", but believed they remained faithful to the authorised versions.

It believed the claim that vitamin A "helps keep your vision in tip-top condition" was consistent with the authorised version that it "contributes to the maintenance of normal vision".

The Advertising Standards Authority said: "The claims must not appear again in their current form."

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