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Samsung's Gear S2 circular smartwatch will make contactless payments

Published 03/09/2015

The Samsung Gear S2 smartwatch has a round face and is enabled for contactless payments
The Samsung Gear S2 smartwatch has a round face and is enabled for contactless payments
The Samsung Gear S2 smartwatch was unveiled at the IFA electronics show in Berlin

Samsung's first circular smartwatch will carry Samsung Pay so wearers can use it to make contactless payments.

The Gear S2, which was officially confirmed by the Korean technology giant last week, has had its first public outing at the IFA electronics show in Berlin.

The smartwatch, which also comes in a Classic version complete with traditional leather strap, will launch in the UK in October with around 1,000 apps available to download and customisable watch faces alongside the technology allowing mobile payments to be made.

Samsung Mobile's Conor Pierce said: "Samsung has pioneered and led the wearables category over the last few years, bringing exciting new innovations into the market."

"The Samsung Gear S2 is the most exciting smartwatch to date and offers customers a completely new wearable experience. With an incredibly vibrant screen, it's the first-ever watch with voice capability and a host of connected features like being able to make calls without the need for a smartphone. You'll want to wear it from day to night as the ultimate fashion accessory."

Samsung Pay is going to Korea and the US first, but is expected to launch in the UK by next year. The Gear S2 has the near-field communication (NFC) technology housed in it that enables contactless payment.

Rivals Apple have a similar feature in their own Apple Watch.

The S2 also has wi-fi connectivity built in, which Samsung says means it will be possible to still receive notifications on the device even when not close or directly connected to a smartphone.

The frame of the S2 rotates, and this feature can be used to navigate between different screens and apps.

The technology company was the first major brand to release a modern smartwatch, in 2013, but has since come under pressure from the likes of LG and their Watch Urbane, Motorola's Moto 360 and the Apple Watch as the market saturates.

A visitor walks past a display made up of Samsung SUHD TV screens at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. AFP/Getty Images
A visitor walks past a display made up of Samsung SUHD TV screens at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. AFP/Getty Images
The Samsung Gear S2 Classic smartwatch has its first public outing at the IFA electronics show in Berlin. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. Samsung?s first circular smartwatch will carry Samsung Pay so wearers can use the watch to make contactless payments. The smartwatch will launch in the UK in October with around 1,000 apps available to download and customisable watch faces alongside the technology that allows mobile payments to be made. See PA story TECHNOLOGY Samsung. Photo credit should read: Martyn Landi/PA Wire
The Samsung Gear S2 smartwatch has its first public outing at the IFA electronics show in Berlin. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. Samsung?s first circular smartwatch will carry Samsung Pay so wearers can use the watch to make contactless payments. The smartwatch, which also comes in a Classic version complete with traditional leather strap, will launch in the UK in October with around 1,000 apps available to download and customisable watch faces alongside the technology that allows mobile payments to be made. See PA story TECHNOLOGY Samsung. Photo credit should read: Martyn Landi/PA Wire
Smartphones of the electronic company Samsung are displayed after a press conference at the company's stand at the IFA 2015 tech fair in Berlin, Germany, Thursday, Sept. 3, 2015. (AP Photo/Michael Sohn
A man stands in front of smartphones displaying him and other visitors after a press conference of the electronic company Samsung at the IFA 2015 tech fair in Berlin, Germany, Thursday, Sept. 3, 2015. (AP Photo/Michael Sohn
Eom Young-Hoon, President and CEO of Samsung Electronics Europe speaks during Samsung's presentation at the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Eom Young-Hoon, President and CEO of Samsung Electronics Europe waits for the start of Samsung's presentation at the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
An employee of internet security company Kaspersky Lab has a microchip implanted in the area between his thumb and the index finger during a Kaspersky Lab press conference on biological, psychological and technological implications of microchip implants ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
A smartwatch featuring a Google screen is on display at the booth of Chinese electronics giant Huawei ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
A washing machine is featured at the home appliances section at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors sit in front of a Samsung SUHD TV at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors stand in front of the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors walk past a display made up of Samsung SUHD TV screens at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitor takes a picture of numerous Samsung Galaxy S6 edge smartphones at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Hundreds of Samsung Galaxy S6 edge smartphones create a giant effigy of the Galaxy S6 smartphone at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors are reflected in numerous Samsung Galaxy S6 edge smartphones at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors are reflected in numerous Samsung Galaxy S6 edge smartphones at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Visitors are reflected in hundreds of Samsung Galaxy S6 edge smartphones at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. IFA, Europe's largest consumer electronics and home appliances fair opens from September 4 to September 9, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Newly released Sony Xperia Z5 smartphones are on display at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
BERLIN, GERMANY - SEPTEMBER 03: YH Eom, President of Samsung Electronics Europe, speaks at the Samsung press conference during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: YH Eom, President of Samsung Electronics Europe, speaks at the Samsung press conference during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: Galaxy S6 Edge (L) and S6 Edge Plus smartphones stand on display at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
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BERLIN, GERMANY - SEPTEMBER 03: Visitors arrive for the Samsung press conference during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
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BERLIN, GERMANY - SEPTEMBER 03: Visitors check out the Wireless Audio 360 sound system at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: Visitors check out the Wireless Audio 360 sound system at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor tries out the camera on a Galaxy Note 5 smartphone at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor looks at a RH900HC refrigerator at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor looks at display of Galaxy S6 Edge smartphones at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor looks at display of Galaxy S6 Edge smartphones at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: Galaxy S6 Edge (L) and S6 Edge Plus smartphones stand on display at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor holds a Galaxy Note 5 smartphone at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor looks at a Galaxy Note 5 smartphone at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 03: A visitor looks at 4K SUHD curved televisons at the Samsung stand during a press day at the 2015 IFA consumer electronics and appliances trade fair on September 3, 2015 in Berlin, Germany. The 2015 IFA will be open to the public from September 4-9. (Photo by Sean Gallup/Getty Images)
A visitor tries Sony's Project Morpheus virtual reality headset for PlayStation 4 at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. AFP/Getty Images
Intel's Kirk Skaugen and Christian Morales during their press conference at the IFA technology show in Berlin, where they showed off the sixth generation of its signature Core processors. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. The company debuted its new line of Core processors, including the i3, i5 and i7 that run in most PCs and laptops. These will offer more power to users than ever, the computing giant claims. See PA story TECHNOLOGY Intel. Photo credit should read: Martyn Landi/PA Wire
Undated handout photo issued by Sony of three new Xperia smartphones which they unveiled today at IFA in Berlin. PRESS ASSOCIATION Photo. Issue date: Wednesday September 2, 2015. The technology giant used its press conference at IFA in Berlin to confirm the new Xperia Z5, as well as Compact version - something the firm has done in previous generations - as well as the phablet-sized Z5 Premium, which Sony says is the "world's first 4K smartphone". See PA story TECHNOLOGY Sony. Photo credit should read: Sony/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Intel's next-generation selfie stick which was unveiled during a press conference at the IFA technology show in Berlin. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. The selfie stick is composed of 6 GoPro cameras that offer a 360-degree view in ultra high definition 4K which was shown on stage being powered by one of the new processors. See PA story TECHNOLOGY Intel. Photo credit should read: Martyn Landi/PA Wire
A display during Intel's press conference at the IFA technology show in Berlin, where they showed off the sixth generation of its signature Core processors. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. The company debuted its new line of Core processors, including the i3, i5 and i7 that run in most PCs and laptops. These will offer more power to users than ever, the computing giant claims. See PA story TECHNOLOGY Intel. Photo credit should read: Martyn Landi/PA Wire
A display during Intel's press conference at the IFA technology show in Berlin, where they showed off the sixth generation of its signature Core processors. PRESS ASSOCIATION Photo. Picture date: Wednesday September 2, 2015. The company debuted its new line of Core processors, including the i3, i5 and i7 that run in most PCs and laptops. These will offer more power to users than ever, the computing giant claims. See PA story TECHNOLOGY Intel. Photo credit should read: Martyn Landi/PA Wire
Newly released Sony Xperia Z5 smartphones are on display at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
An 85 inch 4K Ultra HD TV is on display at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
A visitor tries Sony's Project Morpheus virtual reality headset for PlayStation 4 at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Journalists visit the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
View of Sony's Wena (Wear Electronics Naturally) smartwatch at the booth of Japan's electronics giant Sony ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai displays Sony's Wena (Wear Electronics Naturally) smartwatch during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai talks during a presentation ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Japan's electronics giant Sony president Kazuo Hirai presents the companys new smartphone Xperia Z5 ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
(FILES) A photo taken on March 1, 2015 the new Huawei's device "Huawei Watch" during a press conference in Barcelona on March 1, 2015 on the eve of the 2015 Mobile World Congress opening. Chinese electronic giant Huawei launched the commercialization of the Huawei Watch on September 2, 2015 in Berlin, prior to the opening of the 55th IFA (Internationale Funkausstellung), one of the world's biggest consumer electronics shows. AFP PHOTO / JOSEP LAGOJOSEP LAGO/AFP/Getty Images
(FILES) A photo taken on March 1, 2015 shows Huawei's Consumer Business Group Chief Executive Officer (CEO) Richard Yu presenting his company's new device "Huawei Watch" during a press conference in Barcelona on the eve of the 2015 Mobile World Congress opening. Chinese electronic giant Huawei launched the commercialization of the Huawei Watch on September 2, 2015 in Berlin, prior to the opening of the 55th IFA (Internationale Funkausstellung), one of the world's biggest consumer electronics shows. AFP PHOTO / JOSEP LAGOJOSEP LAGO/AFP/Getty Images
People sit in front the logo of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Flags sporting the logo of South Korean electronics giant Samsung flutter ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Logos of Chinese electronics giant Huawei are pictured at the company's booth ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Workers perpare the booth of Chinese electronics giant Huawei ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Washing machines are on display at the booth of German domestic and commercial equipment manufacturer Miele ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
Washing machines are stacked up under the logo of German domestic and commercial equipment manufacturer Miele ate the company's booth ahead of the opening of the 55th IFA (Internationale Funkausstellung), on September 2, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
The logo of the IFA (Internationale Funkausstellung) electronics trade fair is seen in front of one of the fair's main entrances ahead of the opening of the 55th IFA, on September 02, 2015 in Berlin. IFA, one of the world's biggest consumer electronics shows, opens for the media before the public is invited from September 4 to 9. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
(FILES) This picture taken on September 3, 2014 shows a Samsung Gear S, a new mobile watch device is seen during an event in Berlin ahead of the consumer electronics trade fair "Internationale Funk Ausstellung "(IFA). IFA, one of Europe's biggest showcases of the latest electronic gadgets, is scheduled to open on September 4 and run until September 9, 2015. AFP PHOTO / ODD ANDERSENODD ANDERSEN/AFP/Getty Images
(FILES) This picture taken on September 3, 2014 shows a fair hostess next to a board with the IFA logo during the first press day of the consumer electronics trade fair "Internationale Funk Ausstellung "(IFA) in Berlin. IFA, one of Europe's biggest showcases of the latest electronic gadgets, is scheduled to open on September 4 and run until September 9, 2015. AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images

The increasing popularity of devices with a more traditional, circular watch face - such as the Urbane and the 360 - are also believed to be part of the reason Samsung has shifted its own design principles.

A new Moto 360, as well as the high-end, fashion-driven Huawei watch, have already been unveiled at IFA this week, both with circular screens.

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