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SSE loses 500,000 customer accounts

Published 20/05/2015

Energy giant SSE blamed 'increasingly challenging and highly competitive market conditions' for a decline in customer accounts
Energy giant SSE blamed 'increasingly challenging and highly competitive market conditions' for a decline in customer accounts

Energy supplier SSE said it has lost more than 500,000 customer accounts in the last year, despite its pledge to freeze bills until at least July 2016.

The UK's second biggest company blamed "increasingly challenging and highly competitive market conditions" for the decline to 8.5 million accounts.

SSE's retail arm reported a 39% increase in profits to £456.8 million for the year to March 31, meaning that it made an average of £69 from the supply of household electricity and gas - before tax and interest payments.

The rise in profits follows a tariff hike in November 2013 and the firm's subsequent pledge to freeze prices, which it recently extended to next summer in the wake of a 4.1% average reduction in gas prices from last month.

SSE's total customer base is now the same size as it was in 2008, having peaked at 9.65 million in March 2011. The company also trades as Scottish Hydro, Southern Electric, Swalec and Atlantic.

SSE said there are now 10 suppliers of scale competing to retain and gain customers and there are a growing number of smaller players who are exempt from the cost of certain social and environmental policies.

It believes that savings for consumers worth around £100 - forecast to rise to around £200 by 2020 - could be made if such levies were not part of most energy bills.

The company said: " SSE would like to extend its price freeze again, or even cut prices if further costs can be taken out of energy supply, and will work with the new UK Government or indeed any stakeholder to find such solutions."

It said recouping the cost of social levies through energy bills takes no account of an individual's ability to pay and is socially regressive.

The group added: "SSE has therefore continued to call for more of these levies to be moved into general taxation, making bills cheaper and fairer for those less able to pay."

In 2014/15, SSE's profit margin in energy supply was 4.6%, compared with 2.9% in 2013/14 and 4.2% in 2012/13. Energy supply profit margin has averaged 3.9% over both the past five and three years.

It said customers' use of electricity and gas is now more than 13% lower than it was five years ago.

The Competition and Markets Authority is currently undertaking a wide-ranging probe into the energy market to see if customers are being unfairly treated by the UK's dominant big six energy suppliers.

SSE's overall profits, including from its power generation and networks operations, rose by 0.9% to £1.5 billion in the year to March 31.

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