TV bigger part of life, says study
People are buying bigger televisions and watching them more, according to a new survey.
Researchers who questioned more than 2,000 adults also found they watched on average an hour a day more television than they think they do.
Viewing figures collected by the Broadcasters' Audience Research Board showed most people watched more than 30 hours of television a week, but the survey found that when people were asked to say how much TV they watched, the majority said it was less than 20 hours.
Figures also showed more than 9.5 million television sets were bought in 2010, which is double the number in 2002.
Televisions are getting bigger as well with two million sets with screens of 40 inches or larger sold in 2010, compared to less than 600,000 in 2006.
Iain Logie Baird, grandson of the inventor of the first television set John Logie Baird and curator at the National Media Museum in Bradford, said: "When my grandfather famously unveiled the world's first working television system in early 1926, people were astonished. Since that giant leap, technology has never stopped advancing and today we are witnessing faster developments than ever before.
"In profound ways, television builds collective identities via mass amplification of experience and memory, while influencing individual creativity. It invites us into other worlds so that we may escape the hectic pace of our own.
"It expands our understanding of the world stage and the roles we can play in it. There is no question television is playing a more central role in our lives than ever."
The report also showed almost three quarters of us (72%) eat at least one meal a day while watching television and only 3% of households do not have a television.
2,066 UK adults took part in the survey carried out online by ICM for TV Licensing between December 2010 and January 2011.