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Accenture ends Tiger Woods sponsorship agreement

Published 14/12/2009

Tiger Woods
Tiger Woods
Tiger Woods
Tiger Woods
Tiger Woods and Elin Nordegren
Three of the women whose names have been associated with Tiger Woods in recent weeks - Kalika Moquin (left), Rachel Uchitel (centre) and 24-year-old cocktail waitress Jaimee Grubbs

Another sponsor has broken ties with troubled golfer Tiger Woods yesterday in the wake of his infidelity admissions.

Global management consultancy Accenture said it would not continue its sponsorship agreement because “he is no longer the right representative” for its advertising.

The company said in a statement: “For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising.

“However, given the circumstances of the last two weeks, after careful consideration, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.”

Accenture had already pulled an image of Woods from the homepage on its website.

On Saturday, shamed Woods announced he will take an indefinite break from the sport to try and save his marriage.

Shaving giant Gillette said it would be “limiting” Woods' reported £7 million a year marketing role to “support his desire for privacy”.

And US phone firm AT&T has said it was “presently evaluating our ongoing relationship with him”.

But his main sponsor, Nike, said it was standing firm, and offered him their “full support”.

Meanwhile, Woods’ wife is said to be considering putting an end to their marriage after Christmas and returning to Sweden, despite the player's decision to take a break from golf, which could cost him more than €110m.

Elin Nordegren was reported yesterday to have spoken to divorce lawyers but any process would only begin in the New Year, for the sake of their two children.

The couple are expected to spend the festive season together at a €1.5m six-bedroom home Ms Nordegren recently bought on an island off Stockholm, where Woods will make a last-ditch bid to save the marriage. She is said to have told him to see a therapist.

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