Apple chief executive Tim Cook is still trying to convince shareholders that the iPhone maker remains a step ahead in the race to innovate, even though recent performance of the company's stock lags behind other technology trend setters.
In making his case, Mr Cook touched upon familiar themes during Apple's annual shareholder meeting at the company's Cupertino, California, headquarters.
As he often does, Mr Cook promised Apple is working on new gadgets that will expand the company's product line-up beyond smartphones, tablets, music players and personal computers.
He tantalised the crowd at one point when he told them he planned to provide a glimpse of the upcoming products, but it turned out to be just a tease. He said he was only joking and did not provide a timetable for the products' release.