Breastfeeding early 'saves lives'
The lives of 95 babies could be saved every hour - 830,000 a year - if new mothers started breastfeeding their newborns in the "power hour" immediately after the birth, a charity has said.
If babies receive colostrum - the mother's first milk - within an hour of birth, it will kickstart the child's immune system, making them three times more likely to survive, according to a report by Save the Children.
If the mother continues feeding for the next six months, then a child growing up in the developing world is up to 15 times less likely to die from killer diseases such as pneumonia and diarrhoea, the Superfood for Babies report says.
According to the charity, the enormous progress already made in reducing child mortality could be accelerated if more mothers were encouraged to breastfeed.
Despite the startling statistics, global breastfeeding rates are stalling and actually declining across East Asia and in some of Africa's most populous countries such as Ethiopia and Nigeria.
The prevalence of traditional practices, as well as a severe shortage of health workers and examples of inappropriate marketing techniques by some baby milk substitute companies, have contributed to this.
Justin Forsyth, Save the Children chief executive, said: "Despite the benefits of breastfeeding being widely known in the developed world, and it being a free, natural way to protect a newborn baby, too little attention is being paid to help mums breastfeed in poorer countries."
The charity believes four key factors are to blame: a lack of empowerment and education for women, severe shortages of midwives and health workers in the developing world, lack of adequate maternity legislation and marketing practices by some breast milk substitute companies.
The charity says women who give birth with the help of skilled birth attendants are twice as likely to breastfeed in the first crucial hour and that plugging a critical gap of 3.5 million health workers would dramatically increase the number of breastfeeding mums.
The charity is calling on the UK Government to use its hunger summit and G8 presidency in June to fund nutrition work with breastfeeding and for other donor countries to step up their funding for nutrition. It also wants breast milk substitute companies to increase health warnings that formula is inferior to breast milk to cover one-third of its packaging.