Belfast Telegraph

Thursday 18 December 2014

Honda bids to double global sales

Japanese car-maker Honda said it will aim to double its global car sales over the next five years
Japanese car-maker Honda said it will aim to double its global car sales over the next five years

Honda is aiming to double its global car sales to more than six million vehicles over the next five years as the Japanese car-maker gears up for ambitious growth after bouncing back from last year's disasters.

"We have now reached the stage of going on the offensive," Honda Motors president Takanobu Ito said as he announced his worldwide target for the fiscal year ending March 2017.

The car-maker sold 3.1 million vehicles for the fiscal year through March 2012.

He said emerging markets would drive growth, including India and China, as Honda plans to strengthen its line-up of cheaper models tailored for such regions.

The remodelled Fit subcompact, which will be rolled out globally starting next year and sold as the Jazz in some regions will also help boost growth, Mr Ito said at the firm's Tokyo headquarters.

The Fit range of cars will also include a new small sport-utility vehicle, he said.

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