Lady Gaga dominates MTV Awards show
Lady Gaga caused a stir at the MTV Video Music Awards when she took to the stage in a matching dress, boots, hat and purse - that appeared to be made of cuts of raw beef.
The Poker Face singer, 24, dominated the bash with eight awards - matching A-ha's record for the second highest number of wins in one night in the history of the event.
Florence + the Machine and rock band Muse were British winners at the star-studded ceremony in Los Angeles.
Tears ran down Lady Gaga's face after Cher presented the US singer with the most coveted award of the ceremony, Video Of The Year for Bad Romance.
Lady Gaga handed Cher her purse and told the audience: "I never thought I'd be asking Cher to hold my meat purse."
She told the audience: "Thank you so much. I was so nervous for tonight that I would let my fans down. I love you so much.
"I promised if I'd won this tonight I'd announce the name of my new record. It's called Born This Way."
Lady Gaga, whose previous outfits have included a Kermit the Frog dress, belted out lyrics from her next release with: "God makes no mistakes, I'm on the right track baby, I was born this way" to huge cheers from the crowd.
Lady Gaga's Bad Romance video scored seven of her eight wins, including best Female, Pop Video and Video Of The Year, while Telephone, featuring Beyonce, won best Collaboration.
Gaga had sported an Alexander McQueen creation for the earlier part of the evening, before taking to the stage to collect her final award wearing a dress that looked as though it had been made from layers of meat.