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Plus size retailer hits out at Victoria's Secret with alternative underwear campaign

By Emma Akbareian

Published 07/04/2015

LONDON, ENGLAND - DECEMBER 02: Model Doutzen Kroes walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Doutzen Kroes walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Alessandra Ambrosio and Adriana Lima walk the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Taylor Swift performs on the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Tim P. Whitby/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Models walk the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Kelly Gale walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Taylor Swift and Karlie Kloss on the runway at the 2014 Victoria's Secret Runway Show - Swarovski Crystal Looks at Earl's Court Exhibition Centre on December 2, 2014 in London, England. (Photo by Tristan Fewings/Getty Images for Swarovski)
Ariana Grande
LONDON, ENGLAND - DECEMBER 02: Model Lindsay Ellingson walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: A model walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Tim P. Whitby/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Candice Swanepoel walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Devon Windsor walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Ariana Grande performs on the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Jasmine Tookes walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
LONDON, ENGLAND - DECEMBER 02: Model Izabel Goulart walks the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)
Body language: Victoria’s Secret models display the US firm’s new range of lingerie
Victoria's Secret models, Candice Swanepoel (right) and Adriana Lima at the Victoria's Secret shop in London's Bond Street today where they announced that this year's Victoria's Secret fashion show would be held in London.
Victoria's Secret show heading to London
International lingerie chain Victoria's Secret is opening its doors in the the Republic of Ireland
International lingerie chain Victoria's Secret is opening its doors in the the Republic of Ireland
Adriana Lima walks the runway at the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)
Model Doutzen Kroes walks the runway wearing Harness with Swarovski Crystals at the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for Swarovski)

Lane Bryant has taken a swipe at lingerie retailer Victoria's Secret with its new campaign #I'mNoAngel.

The US plus-size retailer launched the new campaign yesterday which features 8 models all wearing the brand's new Cacique style bra and proudly showing off their curves.

The campaign states: "The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel."

The spring ad features Ashley Graham who has editorials for Vogue and Love under her belt, Justine Legault, Elly Mayday, Marquita Pring, Candice Huffine (who appeared in this year's Pirelli calendar) and Victoria Lee.

The launch of the campaign comes at a time which has seen the fashion industry increasingly embracing diversity of body-shapes.

The models attended a launch event at the brand's New York store yesterday, posing alongside the racy new campaign images.

 

 

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