Belfast Telegraph

Friday 1 August 2014

Prince and PM showcase UK firms

Prince Harry and Prime Minister David Cameron arrive in New York by bus (AP)
David Cameron and Prince Harry in New York to promote British trade and tourism (AP)
Prince Harry and PM David Cameron promote the GREAT Britain event in New York (AP)

Prince Harry and David Cameron have showcased British innovation and technology in New York - after arriving in Manhattan on a London bus.

A new version of the capital's red routemaster carried the two men to Manhattan's trendy Meat Packing district for an event highlighting creative UK firms blazing a trail in the US.

The event is part of the Great campaign, a Government initiative which promotes the UK around the world as a place to visit, study and do business in, on the back of the success of the Diamond Jubilee and London 2012.

Thomas Heatherwick who created the memorable cauldron for the opening ceremony of the London Olympic Games helped design the new bus commissioned by London Mayor Boris Johnson.

He joined around 100 guests who included British actress Emilia Clarke, who stars in the popular US fantasy series Game of Thrones, and senior executives from companies like Virgin, British Airways at the reception staged at Milk Studios, a fashion photographic studio that has been used by Madonna.

The function is showcasing innovative British companies already making inroads in America or hoping to, and their US equivalents working in the UK or planning to invest here.

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