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Sheen media blitz heads to Twitter

The public's fascination with Charlie Sheen's melodrama has shown no sign of slackening as his new Twitter account took only hours to attract more than a half a million followers.

On Tuesday, the day production was to resume on US show Two And A Half Men after a break for Sheen's personal troubles, his Twitter postings were the only fresh entertainment starring the actor - unless news interviews also counted.

The Charliesheen Twitter account, which had been verified, featured a family-friendly photo of him and porn star Bree Olson, smiling and holding up bottles of chocolate milk and juice over the caption: "Winning! Choose your vice."

Another picture showed Sheen and a fake cake illustrated with an Oscar statuette bearing his face and "Oscar 2011".

"Winner! 2012," said the caption, apparently an optimistic prediction of glory days ahead for the Wall Street and Major League film star of the 1980s and early '90s.

Sheen, who joined Twitter the day after his publicist, Stan Rosenfield, resigned, had posted just a few tweets by Tuesday night.

They included a one-liner about Chuck Lorre, the Two And A Half Men executive producer who has taken the brunt of Sheen's attacks in an escalating dispute with Warner Bros Television and CBS.

After giving the actor a break to seek rehabilitation following wild partying and three trips to hospital in three months, Warner and CBS announced last week they had decided against resuming production on the remainder of the season. They cited Sheen's conduct and comments.

CBS chief Leslie Moonves said on Tuesday that the loss of eight episodes this season did not cause financial pain for CBS in the short term, because paying for fewer half-hours than planned of the expensive sitcom is "financially a gainer".

Mr Moonves added that he hoped TV's top-rated comedy would return to CBS, adding: "We'll see."

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