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Snoop sues beer-maker over profits

Published 09/06/2015

Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45's fruit-flavoured beer called Blast
Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45's fruit-flavoured beer called Blast

Rapper Snoop Dogg is suing a US brewer over a deal he says entitles him a portion of the proceeds from the company's sale last year.

The breach of contract lawsuit filed in Los Angeles Superior Court seeks 10% of the net sales price paid to Pabst Brewing Co for its Colt 45 malt beer line, which was included in last year's sale.

Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45's fruit-flavoured beer called Blast by Colt 45.

The lawsuit says his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016.

The lawsuit says Pabst told the rapper the sale did not trigger the clause entitling him to sale proceeds.

The Colt 45 beer line was included in last year's sale to beer entrepreneur Eugene Kashper and an investment firm.

Snoop Dogg's contract also called on the rapper to consult Colt 45's marketing team at least once a year on how he could integrate Blast by Colt 45 into his concerts, interviews and social media posts.

He received an upfront payment of 250,000 dollars and an additional 20,000 dollars for every 10th mention of the beer on social media, TV or during a concert.

The contract also called for the rapper to receive a royalty on each case of Blast by Colt 45 that was sold.

Pabst said in a statement that it had not been contacted by Snoop Dogg or his representatives about the proceeds and cited the company's new management.

"We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this," the statement said.

The deal to sell Pabst to Kashper and San Francisco-based TSG Consumer Partners was finalised in November. No purchase price was announced, but the lawsuit filed by the rapper's lawyer, Alex Weingarten, says Pabst was reportedly sold for 700 million dollars. It is unclear how much of the sale price was for the Colt 45 line.

In addition to Colt 45 and its namesake beer, Pabst Brewing Co makes Old Milwaukee and Schlitz.

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