Belfast Telegraph

Saturday 29 November 2014

Steve Jobs death: From Coldplay to Dylan they lined up to endorse Apple

U2 frontman Bono
U2 frontman Bono
An iPhone displays an image of Steve Jobs as it sits with a memorial to the Apple founder and former CEO outside an Apple Store, Wednesday, Oct. 5, 2011 in New York
Apple CEO Steve Jobs, pictured here in 2010 at the Apple Worldwide Developers Conference in San Francisco, has died
Apolline Arnaud, 12, a neighbor of Steve Jobs, writes a message in front of Jobs' home in Palo Alto, Calif., Wednesday, Oct. 5, 2011. Jobs, the Apple founder and former CEO who invented and masterfully marketed ever-sleeker gadgets that transformed everyday technology, from the personal computer to the iPod and iPhone, has died. He was 56. (AP Photo/Paul Sakuma)
FILE - In this Oct. 2, 1997, file photo, Steve Jobs of Apple Computer, speaks during the Seybold publishing conference in San Francisco, in front of a poster of artist Pablo Picasso from Apple's latest advertising campaign. Apple on Wednesday, Oct. 5, 2011 said Jobs has died. He was 56. (AP Photo/Thor Swift, File)
NEW YORK, NY - OCTOBER 05: A card reading "R.I.P. Steve Jobs" sits outside the Apple Store on West 66th Street on October 5, 2011 in New York City. Jobs, 56, passed away October 5, 2011 after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Andrew Burton/Getty Images)
NEW YORK, NY - OCTOBER 06: Mario Spinetti sits outside the Apple Store on West 66th Street after hearing of the deat of Steve Jobs, founder and former CEO of Apple Inc., in the early hours of October 6, 2011 in New York City. Jobs, 56, passed away October 5, 2011 after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Andrew Burton/Getty Images)
Mario Spinetti sits outside the Apple Store on West 66th Street after hearing of the deat of Steve Jobs, founder and former CEO of Apple Inc., in the early hours of October 6, 2011 in New York City.
CUPERTINO, CA - OCTOBER 05: A crowd gathers at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: Flowers and an iPad showing a picture of Steve Jobs are placed at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: A crowd gathers at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: People light candles at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: Flowers and an iPad showing a picture of Steve Jobs are placed at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: Flags fly at half staff following the death of Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
CUPERTINO, CA - OCTOBER 05: Flowers and an iPad showing a picture of Steve Jobs are placed at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad. (Photo by Kevork Djansezian/Getty Images)
Georgia Tech students Sarah Malis, 20, left, and Marcela Moreno, 20, sit around an Apple laptop computer at a Starbucks store Wednesday, Oct. 5, 2011 in Atlanta. Steve Jobs, the Apple founder and former CEO who invented and masterfully marketed ever-sleeker gadgets that transformed everyday technology, from the personal computer to the iPod and iPhone, died Wednesday. (AP Photo/David Goldman)
Apple products are placed on a makeshift shrine following the death of Steve Jobs at Apple headquarters Wednesday, Oct. 5, 2011 in Cupertino, Calif. Jobs, the Apple founder and former CEO who invented and masterfully marketed ever-sleeker gadgets that transformed everyday technology, from the personal computer to the iPod and iPhone, has died. He was 56. (AP Photo/Marcio Jose Sanchez)
A Chinese photographer adjusts a picture of Steve Jobs near flowers laid in tribute outside an Apple retail store in Beijing, China, Thursday, Oct. 6, 2011. Steve Jobs, the co-founder of Apple Inc. and father of the iPhone, has died at age 56. (AP Photo/Ng Han Guan)
Apple co-founder Steve Jobs has died aged 56
An iPhone displays an image of Steve Jobs as it sits with a memorial to the Apple founder and former CEO outside an Apple Store in New York

From U2 to renowned Tweeter to Stephen Fry, Steve Jobs never found it hard to win celebrity endorsement of his brand

High-profile early adopters of the company's groundbreaking products have long helped to push their gadgets to the forefront. And music stars were quick to see how the iPod could boost their sales and transform the music industry forever.

U2 became inextricably linked to the brand in 2004 when their single Vertigo featured in an iPod TV advert. The ad, featuring silhouettes of the band playing, raised the profile of the MP3 player and is widely credited with boosting the band's album How To Dismantle An Atomic Bomb.

The relationship continued with the launch of a U2 signature iPod and a "digital box set" of the band's work.

Other acts whose work has been included in the company's campaigns are Coldplay, whose singer Chris Martin coincidentally named his daughter Apple, as well as Bob Dylan and Black Eyed Peas.

Even Sir Paul McCartney teamed up with the firm with his song Dance Tonight, long before a deal was finally struck to allow digital sales of the Beatles back catalogue.

In the early days of the iTunes store, Apple's download sales site, the power of celebrity was a key part of showing how stars were fans of their gizmos. Celebrity playlists were often included on the homepage and in the wider world, What's On Your iPod? columns became staples of magazines and websites.

Stars are often seen with Apple technology at hand, with Brad Pitt recently pictured carrying his MacBook laptop. Figures such as Ronan Keating and Jenson Button have attended product launches. Last year even Katie Price launched her own range of boutique iPods, bejewelled and etched with swirls and hearts.

Stephen Fry has long been a fan of the company's products and has written at length about their design, regularly tweeting his views about new ranges and is a keen advocate of the iPad.

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