The Tomatina festival in Bunol attracts about 20,000 people to its hour-long street bash, inspired by a food fight among children in 1945.
Participants were this year charged 10 euros (£8.60) to cover the costs. Residents do not pay.
Bunol, with 10,000 inhabitants, has a debt of around 5 million euros.
Six trucks took 130 tons of ripe tomatoes to the scene. Portable showers were set up for revellers to clean up after the battle.
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