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World Cup beer advert row models are bailed

Two Dutch women accused of “ambush marketing” at a World Cup stadium after using tickets allocated to football pundit Robbie Earle to bring a group in orange mini-dresses into the stands have been released on bail.

The women were each freed after paying 10,000 rand and surrendering their passports, according to South African Police Service (SAPS) spokesman Colonel Vishnu Naidoo.

They are due to appear back at Johannesburg Magistrates' Court on June 22.

The women face charges under the Merchandise Marks Act and the Special Measures Regulations, and are accused of the “unauthorised use of a trade mark at a protected event” and “entry into a designated area while in possession of a prohibited commercial object”.

Their arrest yesterday morning came after a group of 36 women were ejected from Soccer City in Johannesburg at the match between Holland and Denmark three days ago.

The women appeared in outfits to promote a brand of beer which is not one of the official sponsors.

Dutch foreign minister Maxime Verhagen said it was outrageous for the women to be arrested over the wearing of orange dresses.

Earle, who was fired by ITV after a “substantial number” of tickets allocated to him for his friends and family were found to have been passed to a “third party”, has said he has no connection with the stunt.

Earlier Colonel Naidoo said the women were “suspected to be involved in organised acts to conduct unlawful commercial activities”.

He added: “We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns.”

Fifa spokesman Nicolas Maingot said: “Fifa has filed charges against the organisers of the ambush marketing stunt pulled during the Netherlands v Denmark match at Soccer City.

“No charges have been brought against the young women used in this illicit activity.

“The matter is now under criminal investigation and the South African Police Service is proceeding as per the normal legislation.”

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