US tech giant Yahoo has snapped up Tumblr in a major US deal that will reportedly net the blogging site's 26-year-old founder a 250 million US dollar (£164 million) fortune six years after he started it.
The 1.1 billion US dollars (£720 million) deal makes New Yorker David Karp - who attended high school for only a year - the latest internet whiz-kid to scoop an astronomical windfall from a web start-up.
Best known for its clean, simplistic design, Tumblr claims to host more than 108 million blogs, with over 50 billion posts. Its roster of celebrity users features pop singer Beyonce and media mogul Rupert Murdoch.
In his blog on Tumblr, Mr Karp announced: "I'm elated to tell you that Tumblr will be joining Yahoo." The message went on to promise users of the site that it would not "compromise" on its vision of making the site the "ultimate creative canvas".
Described as "one of the fastest-growing media networks in the world", Tumblr boasts more than 300 million monthly unique visitors and 120,000 sign-ups every day. But it has struggled to convert a fast growing user base into revenues - a common feature among even the most popular social networks.
Yahoo has 700 million customers worldwide and employs 11,500 people in 26 countries, including the UK where it has an office in London. Its services include a search engine and an email client called Yahoo! Mail. But it has been under pressure to innovate to better compete with its internet rivals. Executives believe the deal will grow Yahoo's audience by 50% to more than a billion monthly users, and grow traffic by around 20%. It will also result in "seamless" advertising opportunities, the company said.
Ms Mayer said: "On many levels, Tumblr and Yahoo couldn't be more different, but, at the same time, they couldn't be more complementary." Mr Karp said: "We're elated to have the support of Yahoo and their team who share our dream to make the internet the ultimate creative canvas."
Speaking at an event in New York with the city's mayor Michael Bloomberg, Mayer said Yahoo had acquired "one of New York's most successful start ups". "Tumblr is an phenomenal company and we couldn't be more excited," she said. "We are not going to screw this up."