Belfast Telegraph

Sunday 21 December 2014

21st century woman is getting bigger - breast boom no myth,

Actress Christina Hendricks
Actress Christina Hendricks
Halle Berry could have difficulty trying to board a plane with this much cleavage on display if the experience of a New York passenger is anything to go by
CANNES, FRANCE - MAY 13: Cheryl Cole attends the "Habemus Papam" premiere at the Palais des Festivals during the 64th Cannes Film Festival on May 13, 2011 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
Models Miranda Kerr, Candice Swanepoel, Adriana Lima and Erin Heatherton attend The Reveal of the What Is Sexy? List celebrated by Victoria's Secret Bombshells at The Beverly in Los Angeles, California.
Actress Christina Hendricks
Actress Christina Hendricks
Actress Christina Hendricks
Holly Sweeney, Clare Graham and Sarah Beck
Holly Sweeney
Carol Vorderman
Actress Halle Berry
Pamela Ballantine
Actress Halle Berry
Actress Halle Berry
Actress Halle Berry
Brenda Shankey
Cheryl Cole
CANNES, FRANCE - MAY 13: Singer Cheryl Cole attends the "Habemus Papam" premiere at the Palais des Festivals during the 64th Cannes Film Festival on May 13, 2011 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
Cheryl Cole
Lynda Bryans
Tracey Hall
Pamela Anderson
Nicole Scherzinger
Katie Price
Dolly Parton
Dame Helen Mirren
Madonna
Cher
Pamela Anderson - Baywatch icon who influenced millions of woman
Pamela Anderson
Katie Price
Victoria Beckham
Katie Price
Jodie Marsh
Gemma Garrett
Tori Spelling
Alex Curran
Kelly Brooke
Jennifer Aniston
Gemma Garrett learns pole dancing at the Star Dance And Fitness Studios in Coleraine.
Gemma Garrett
Gemma Garrett and Michelle Heaton their way along the red carpet to the Fate Awards in association with Diet Coke at the Europa Hotel in Belfast on Friday night.
Gemma Garrett
Gemma Garrett , Katie Larmour and Alana Kerr at Mint Nightclub's first birthday bash
Gemma Garrett , Katie Larmour and Alana Kerr at Mint Nightclub's first birthday bash
Miss GB Gemma Garrett
Liz Hurley

The 21st century bosom boom isn't just a myth – boobs are getting bigger, that's a fact. The number of women in the UK purchasing DD size bras and bigger has increased by 30% in this decade alone. That's an incredible figure of women with incredible figures, don't you think?

And Belfast is leading the way, too. The New Bravissimo store is opening here as a direct result of the huge demand it has noticed from Northern Ireland customers on its website.

Although there's been much speculation about why this is happening, the actual reasons are far more obvious than you'd think. And it's nothing to do with natural selection or evolution (stupid!) because evolution is not something that can be observed happening over one generation.

There are three main explanations. The first is completely natural – people in general are now bigger than they were in the last century. Diets have changed and we don't get the same amount of exercise. For women this means broader hips, a larger waist –and, of course, bigger boobs.

The second reason is completely unnatural. According to the British Association for Aesthetic Plastic Surgeons (don't laugh, I'm being serious), around 29,000 women went under the knife in 2011-12, with breast enlargement being the favourite choice by far.

Then, of course, there are hormone treatments – like HRT, contraceptives and certain long-term cancer treatments – which can have an effect on breast size.

So yes, it is true, boobs are getting bigger and stores which specialise in the curvier physique are reaping the benefits... as are heterosexual men in general.

Plus-size bra shop Bravissimo to open in Belfast 

Woman's flight ban threat over too much cleavage

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Latest News

Latest Sport

Latest Showbiz