The bare facts on charity donations
Daybreak's Kate Garraway has popped up in papers, posing nude.
Naturally, being a celebrity and not a glamour model, Garraway's set of pictures were all in the best possible taste and for a good cause.
Not baring too much, she was photographed with a £5 note painted on her - rather unremarkable - back.
It was in order to promote lendwithcare.org, a new initiative to help entrepreneurs in developing countries around the world. Well, as long as it's for charidee.
But it makes you think what kind of world it is that people will only give money stirred by the sight of naked minor celebrity.
Female, of course.
Or perhaps Eamonn Holmes, Adrian Chiles and Huw Edwards had other commitments that day ...