Belfast Telegraph

ITVBe: New channel for women an insult

Jane Graham

ITV is launching a new channel, ITVBe, aimed exclusively at a young female audience.

And there can surely be no better way to flatter and lure the nation's bright and ambitious women – the kind ITV's advertisers are so desperate to capture – than putting classic 'unscripted reality' shows like TOWIE and Real Housewives on a separate channel and telling the ladies this is what they love.

Because we all know that there is no such thing as female-skewed TV which is also funny, intelligent or edifying and that before they get to 40, women only think about sex, clothes, hair and very minor celebrities.

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