Should we lock up Stacey Solomon and throw away the key?
A little harsh perhaps, but I've certainly heard voices recommending punishments only slightly less punitive this week, when candid snaps of seven-month pregnant Stacey revealed that she is still sneaking the odd fag here or there.
It's certainly not Stacey's finest hour. Just this week, research in Scotland revealed that since the smoking ban six years ago, there has been a dramatic fall in premature and small babies.
The anti-smoking lobby, which has attacked her with such venom, certainly has the stats to back up its claim for moral legitimacy. But I balk at the mass condemnation of the one-time nation's sweetheart.
It has the whiff of the witch hunt. There are glints of glee in the eyeballs of those rushing to crucify this otherwise likable and soft-natured woman.
Stacey was reduced to tears on TV speaking about her shame in failing to kick the habit, but did remind us she loved her children "with all her heart".
That a good mum should be rounded on and metaphorically spat at by those who imagine that not smoking makes them angels of propriety is so painfully ironic it's almost funny.
As for the publicity-seeking vultures behind Celebrity Mum of the Year stripping her of her previous title, that's the biggest joke of all.
With this year's short list featuring Natasha Giggs and the still to give birth, Peaches Geldof, Stacey can rest assured that being a decent mum has sod all to do with that prize.