American heavyweight boxer Chris Arreola is 6'4" of densely packed muscle. This week before the toughest of the world's tough guys - Arnie, Sylvester - he fought like a tiger for the heavyweight championship of the world.
Pummelled - literally - into second place he acted as befits any modern day contender for glory.
The big man bawled like a boot camp reject on the X Factor.
OK, so his face was a mess.
And after the "emotional roller coaster," "incredible journey", blah blah blah of the competition, most of us might also have found ourselves gulping a bit too.
But the boxer's unashamed bawling also poses the question ... Is there no competitor - whether in talent show or sport - who can control him or herself anymore? You sort of expect howling distress from reality television contestants.
On the X Factor it's all but compulsory. Even the boy who lost his voice in auditions managed to squeak out some tear-stained dismay this week.
But a boxer?
A heavyweight boxer?
Watch this one, Rocky Balbao
... And weep.