Ugly truth about food industry ...
According to food experts, somewhere in the region of £19bn worth of perfectly good fruit and veg is thrown away every year because shoppers don't like "ugly food" – misshapen vegetables and the like.
I find this extremely hard to believe. First because £19bn is such a gobsmackingly enormous sum. But also because I don't ever remember seeing "ugly", misshapen veg on offer in the supermarkets.
I'd certainly buy it. Especially if it was a bit cheaper – as you'd expect. Is it not more accurate to say that it's not the customers who are turning up their noses at ugly food, but supermarket bosses? Simply because it won't rake in as much profit?