There was a time when Her Majesty the Queen firing a salvo warning the meejah to wind its collective neck in would have dominated the news agenda for days.
Tellingly these days there’s only muted debate about why she’s having a go at the paparazzi now. Is it because of concern about pics of the royals out shooting at Christmas?
A prince wringing a pheasant’s neck is not the sort of publicity the House of Windsor needs in these recessionary/anti-bloodsports times.
But a bigger problem for the royals may be that fewer people are really all that interested in anything they do any more.
The William and Harry generation see the partying princes as just two more celebs on the razzle.
Privileged. Famous. But increasingly irrelevant.
The monarchy has become just another branch of celebrity culture. Which is why redrawing the lines on media coverage isn’t going to bolster the House of Windsor — whatever the royals fear those cameras might capture at Christmas.
Rich and famous folk killing small animals for their chef to cook up later for dinner?
We’ve already seen it all on I’m a Celebrity ...