Pee-brained poster campaign by Harvey Nicks just doesn’t ad up
Published 12/06/2012 | 08:00
Maybe there really is no such thing as “bad” publicity.
Perhaps having people talking about your shop is enough, doesn’t matter if they’re saying positive or negative things. Maybe. But I doubt it.
The posh retailer Harvey Nicks, normally synonymous with expensive, tasteful fashion and the beautiful people, has just backfired spectacularly with its latest billboard ads.
They show a woman in one and a man in another, each of whom has obviously wet their pants.
The strapline says, ‘Harvey Nicks Sale, Try to contain your excitement’.
Presumably the brains behind the gross-out poster thought it was funny. I’m not sure it is. It’s actually just rather unattractive and off-putting.
An advertisement is supposed to make you want to buy the product. But a pair of wee-stained trousers certainly doesn’t yell, “Buy me!” to me.
I’ll avoid the sale.
This is one time I’d rather be left high and dry.