Belfast Telegraph

Saturday 2 August 2014

Why WAGs made it the beautiful game...

Colleen Rooney

The WAG-ification of sports coverage continues.

Every time there's a mention of Euro 2012 in the press, the accompanying photos are of glamorous female fans in various stages of skimpy dress. Ever since the wives and girlfriends of the England team were christened WAGs, the media has rushed to glam up, and in the process succeeded in dumbing down.

We now have league tables to see who's got the most attractive lady-fans.

Some gals go for wit in their displays of loyalty but for the most part it's the tit rather than the wit, that's to the fore in photographs.

"Where's the harm?"

Well, the harm is that our obsession with the body beautiful over any other measure of worth, continues to skew young girls' thinking in regard to their own value.

Sport used to be an arena where it was okay to be a tomboy.

Now you have to be Silicone Suzy or Busty Betty to get a look in. It's not enough to paint your face in the team colours, you now have to display cleavage and a taut stomach, never mind flawless bare arms and legs up to your oxters, or you just don't make the cut.

If a picture's worth a thousand words, then young women are hearing, over and over, "You should be like this."

It's just not cricket.

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Latest News

Latest Sport

Latest Showbiz