Shakespeare's troubled Hamlet hollered: "Thrift, thrift, Horatio!" He was decrying the use of leftover sausage rolls from his father's funeral to furnish the table at his mother's hasty re-marriage.
He wasn't enjoining Horatio to be financially canny. But, had he been, he might have added: "Thrift, thrift, Horatio! And get thee hence to Poundland."
I'm prompted to witter thus by news that sales of Shakespeare DVDs have overtaken Hollywood blockbusters at the bargain basement shopping chain.
The same is happening at The Works, which plans to stock an enhanced version of King Lear, complete with one of those old-fashioned things in covers: oh yeah, a book.
Such stores have been dubbed "middle-class treasure troves".
You'll recall Thomas Mowbray in Richard II declaring: "The purest treasure mortal times afford is spotless reputation."
So, if you see someone in Poundland wearing a baseball cap and athletic duds, it's probably a bourgeois shopper in disguise.