Broadcaster Eamonn Holmes has had his fair share of gaffes over the years, though that is one of the pitfalls of being a high-profile presenter on live television. Sometimes the tongue can run ahead of the brain, leading to embarrassment.
And, for a man with his record of longevity, the occasional slip up is inevitable.
Yesterday, he was forced to apologise after uncensored photographs of the pregnant Duchess of Cambridge in a bikini were flashed onto the screen during the This Morning show. In his defence, he was blameless. It was a production error, but it fell to him to say sorry. The backroom staff responsible for putting the image on screen will never be named and it is Eamonn who will be associated with the mistake. But he is a big enough character to put it down to experience.