Rory McIlroy, fresh from winning a £1.25m pay check to go along with his first major tournament win earlier this year, now knows what it is like to be in the media spotlight.
He is the fresh new face of golf with talent to burn and every detail of his life is minutely examined, from his love life to his change of management.
That is the price of fame and with his earnings it is easy to say that he is being very well paid to cope with such intrusions. Yet he is still only 22-years-old and will inevitably act his age even if others expect him to suddenly be someone different. Just be yourself, Rory, and keep true to the values that your family taught you