Belfast Telegraph

Force is with Jim

Jim 'Jedi' Eastwood has noted how Lord Sugar called him a world-class salesman during his time on The Apprentice. There is no doubt that Jim is not short of confidence and the ability to sell - himself included.

Now that his time on national television is over he has returned to his old job with a local printing company. The world may have to wait some time yet to realise the full potential of Jim, but its loss is Baird's gain.

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