Belfast Telegraph

UK Website Of The Year

Milk Cup's legen-dairy link to football sadly ended

Editor's Viewpoint

Published 22/10/2013

From humble beginnings in some of Northern Ireland's darkest days, the Milk Cup youth soccer tournament has become a shining light in the sport.

It regularly attracts teams from around the globe and some of the biggest names in the game. Beckham, Rooney, Scholes and Fowler first displayed their burgeoning skills on the fields around Coleraine. Sadly, the Milk Cup will soon be no more. The Dairy Council has withdrawn its sponsorship after 30 years. It was a perfect match – milk, kids and sport – reinforcing the message of healthy exercise and diet. But it has left a rich legacy and such is the standing of the tournament that it should have little difficulty finding a new source of funding and more stars of the future will continue to make their reputations here.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph