Run in conjunction with the NI Tourist Board, it is Northern Ireland's largest photographic competition, but it is open to everyone from the professional to those who just love to take a snap on their phones.
The idea is to capture the essence of one day. It could be a stunning landscape or simply grandad snoring in his deck-chair in the back garden or the family pet getting up to mischief.
Everyone has an equal chance of having their images published in a special supplement in September. In generations to come people will look at the pictures and know that was how life was here on August 2, 2014.
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