Belfast Telegraph

Saturday 20 December 2014

Posh boys aren't the only ones not using their loaf

It is easy to scoff at posh boys, David Cameron and Boris Johnson, for not knowing the price of a pint of milk or a loaf, but are we really surprised that they don't often nip down to their local supermarket to buy the groceries? As the report in this newspaper today shows, they are not alone in their ignorance. Even those who would profess working class credentials are unsure of the price of these basic food items. So perhaps ignorance of food prices is not a class issue, but an indicator that in our modern busy lives only those living on the breadline really pay close attention to their grocery bills. For the rest of us, we simply hand over the cash or card, just another transaction in an ever increasingly commercial world. Many times we do not even know the value of things, never mind their price.

It is easy to scoff at posh boys, David Cameron and Boris Johnson, for not knowing the price of a pint of milk or a loaf, but are we really surprised that they don't often nip down to their local supermarket to buy the groceries? As the report in this newspaper today shows, they are not alone in their ignorance. Even those who would profess working class credentials are unsure of the price of these basic food items. So perhaps ignorance of food prices is not a class issue, but an indicator that in our modern busy lives only those living on the breadline really pay close attention to their grocery bills. For the rest of us, we simply hand over the cash or card, just another transaction in an ever increasingly commercial world. Many times we do not even know the value of things, never mind their price.

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