Xtra-vision a victim of the relentless march of technology
The demise of Xtra-vision marks not simply the failure of the video rental company but also the dramatic change in our film viewing culture. It is a victim of the inexorable influence of online streaming and the digital age. The video recorder, once the centrepiece of our home entertainment, is essentially a relic of a bygone age.
No longer do we have to rush out to the shops to obtain a copy of the latest release and then rush back a day or two later to avoid a fine for late returns. A few simple clicks of a computer mouse is all that is required to bring the magic of Hollywood to our home screens. For Xtra-vision the credits now read The End.